“I’ll believe it when I see it.”
We’ve heard the phrase a thousand times. And there’s good reason for it.
Research reveals that 93% of our decision-making derives from how something looks. And of that group, 85% say that “color” is the reason they bought a particular product over a competing product (Yes, we provide sources below. But we’re 97.23% sure you should believe us anyways).
Though one should keep landing pages simple, there’s proven guidelines that you should not stray from.
Instead of babbling about the psychological effects color, we decided to provide an actionable guide with examples that you can put into practice immediately. If you don’t handle the design of your website, then by all means feel free to save this chart for future use
The No-Nonsense Guide to Using the Right Colors:
“The Effects of Store Environment on Shopping Behaviors: A Critical Review,” LAM YIN, SHUN
“The Psychology of Color in Marketing” CAMBELL, JUNE.